The Development Department Behind Growing Brands

Growing operators face many of the same real estate challenges as much larger companies, but might not yet have the internal teams to manage them.

Palace serves as your real estate department, helping you navigate growth without carrying every real estate detail yourself. We absorb the complexity, organize the information, and bring you clear recommendations, so you can stay focused on running the business.

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We Don’t Create More Work. We Take It Off Your Plate.

Every growing business reaches a point where real estate becomes too important to manage between meetings, but not large enough to justify hiring an entire department.

That’s where Palace comes in. Our role isn’t to forward emails or simply manage projects. It’s to filter information, coordinate the moving parts, solve problems behind the scenes, and bring you clear recommendations when your input is actually needed.

That’s what having a real estate department feels like.

Development Advisory

Development Strategy

Growth doesn’t start when a lease is signed. Some of the most important decisions happen long before a site is selected. Whether you’re planning franchise growth, refining your prototype, evaluating new markets, or preparing your development program to scale, Palace provides experienced development guidance before major capital is committed.

What That Looks Like

  • Market planning and expansion strategy
  • Site criteria and trade area planning
  • Prototype strategy and buildability review
  • White space planning
  • CAPEX and startup cost modeling
  • Unit economics support
  • Franchise development readiness
  • Discovery Day planning
  • FDD and Development Agreement coordination
  • Fractional Development Leadership

Transaction Management

Finding & Securing Locations

Finding great locations isn’t just about identifying sites. It’s about helping owners make confident decisions without spending hours sorting through flyers, researching demographics, comparing lease terms, and chasing broker follow-up.

Every opportunity is evaluated against your criteria before it reaches your desk.

What That Looks Like

  • Reviewing every opportunity before you ever see it
  • Scoring sites against your business criteria
  • Packaging market research, broker feedback, and site information into one recommendation
  • Comparing LOIs against your preferred business terms
  • Identifying negotiation priorities before discussions begin
  • Coordinating brokers, landlords, and attorneys through lease execution

Behind the scenes, our proprietary AI software keeps every opportunity organized, comparable, and easy to act on — less noise, better visibility, faster decisions.

Construction Project Management

Getting Stores Open

Store openings succeed when hundreds of details happen in the right order.

Palace owns the coordination behind the scenes, keeping projects moving, solving problems as they arise, and making sure the right people have the right information at the right time. You get to focus on your business.

You stay involved in the decisions. We handle everything else.

What That Looks Like

  • Ordering due diligence and keeping leasing milestones on track
  • Managing architects, contractors, landlords, and vendors
  • Running contractor bid processes and leveling proposals
  • Reviewing change orders before they reach you
  • Coordinating signage, equipment, technology, and downstream vendors
  • Managing schedule changes before they become bigger problems
  • Bringing you in when a decision is needed, not every time someone has a question

And you’re never in the dark — project status reporting, cash-out schedules, and live dashboards keep every build visible from kickoff to opening.

Portfolio Administration

Managing Your Portfolio

The work doesn’t end when the store opens.

Every month brings landlord invoices, lease obligations, renewal deadlines, critical dates, and decisions that can quietly cost operators time and money if nobody is paying attention.

Palace keeps watch over the details so you don’t have to.

What That Looks Like

  • Reviewing every landlord invoice against the lease prior to payment
  • Identifying billing discrepancies and negotiating corrections
  • Tracking renewal options, expirations, and other critical dates
  • Handling landlord communication on your behalf
  • Monitoring occupancy costs and reporting meaningful changes
  • Providing regular portfolio reporting and recommendations
  • Helping you make important lease decisions while you still have negotiating leverage

Real Estate Advisory

Real Estate Strategy

Some decisions don’t fit neatly into a transaction or construction project.

Whether you’re evaluating an acquisition, deciding what to do with an owned property, planning an expansion, or rethinking your portfolio, Palace provides experienced guidance rooted in your long-term business goals.

Sometimes the right answer is moving forward. Sometimes it’s waiting. Our role is to help you understand the options before you commit.

What That Looks Like

  • Evaluating lease-versus-own opportunities
  • Supporting acquisitions and due diligence
  • Assessing facilities and existing real estate assets
  • Managing vendor selection and RFP processes
  • Developing expansion and portfolio strategies
  • Serving as a trusted advisor for complex real estate decisions

You’re Still in Control. You’re Just Not Carrying It Alone.

Palace doesn’t replace your leadership. We strengthen it.

You remain the decision-maker. We handle the research, coordination, follow-up, and day-to-day management that make informed decisions possible.

You’ll always know what’s happening. You just won’t have to chase it.

Ready to Take Real Estate Off Your Plate?

Whether you’re opening your next location, managing a growing portfolio, or planning what’s next, we’d love to learn more about your business.

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